Visit Mercer County Receives 2026 Digital Innovation Award

Bluefield Beckley Oak Hill, WV, September 24, 2026 —

Mercer County’s tourism promotion agency, Visit Mercer County, has been presented with the 2026 Digital Innovation Award. The accolade was bestowed by the West Virginia Department of Tourism.

This award acknowledges the organization’s successful implementation of digital marketing strategies. These efforts are designed to enhance the promotion of Mercer County as a distinctive Appalachian destination. The recognized strategies encompass the agency’s work across its website, social media platforms, and various advertising campaigns.

The Digital Innovation Award specifically highlights the effectiveness of Visit Mercer County’s approach to reaching potential visitors through online channels. The focus on digital presence aims to showcase the unique aspects of the Appalachian region as represented by Mercer County.

While the specific details of the digital marketing initiatives were not further elaborated in the award announcement, the recognition points to a strategic utilization of digital tools and platforms. These are typically employed in modern tourism marketing to engage audiences, provide information, and drive interest in a destination. Visit Mercer County’s work in website development, social media engagement, and online advertising has evidently met the criteria set forth by the West Virginia Department of Tourism for digital innovation.

The West Virginia Department of Tourism grants this award to entities demonstrating significant advancements in utilizing digital technologies for tourism promotion. The recognition signifies Mercer County’s commitment to innovative marketing practices within the state’s broader tourism landscape.

Story summarized from the original created by Micah Leith on woay.com, see more information here.

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