West Virginia Tourism Reaches Record $9.4 Billion Revenue

Bluefield Beckley Oak Hill, WV, September 22, 2026 —

West Virginia’s tourism sector has achieved a new milestone, generating a record $9.4 billion in revenue during the previous year. The announcement was made by Governor Morrisey, who highlighted the significant economic impact of visitor activity within the state.

This substantial revenue figure underscores the growing appeal of West Virginia as a travel destination and its role in bolstering the state’s economy. The industry’s performance is seen as a key indicator of the state’s success in attracting visitors, which in turn supports a range of local businesses and employment opportunities.

While the summary indicates this is a record-breaking year, specific details regarding the year in question or comparisons to previous record-holding years were not provided. The exact breakdown of how the $9.4 billion was generated across different tourism sectors, such as accommodation, dining, retail, or recreational activities, was also not detailed in the announcement.

Governor Morrisey’s statement emphasized the connection between increased tourism and the creation of jobs. The economic success driven by visitors is understood to contribute to employment across various facets of the hospitality and service industries throughout West Virginia. However, the specific number of jobs supported or created by this revenue figure was not disclosed.

The achievement marks a significant point for the state’s tourism efforts, reflecting an ability to draw a high volume of visitors. Further details on the specific drivers of this growth, the total number of visitors, or the geographical distribution of this economic impact within West Virginia were not immediately available.

Story summarized from the original created by Micah Leith on woay.com, see more information here.

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