After three years of working privately alongside leaders of multi-million- and multi-billion-dollar companies, the CEO Access program is accepting a select number of new clients for the next quarter

NEW YORK, Oct. 27, 2026 /PRNewswire/ — Daymond John, entrepreneur, investor, New York Times bestselling author and CEO of The Shark Group, today announced the official launch of CEO Access, an exclusive division of The Shark Group through which John and his team work directly with a hand-selected group of founders, executives and CEOs to elevate their brands, expand their influence and further the impact of the companies and missions they lead.

John and The Shark Group evaluate prospective members based on the strength of their businesses, ambitions, expertise and missions, as well as the potential alignment between the leader and the CEO Access community.

CEO Access is being announced publicly for the first time, the work itself has been underway privately for three years. During that time, John and The Shark Group have worked alongside accomplished leaders operating multi-million- and multi-billion-dollar businesses across industries including technology, health technology, supply chain, automotive, legal services, blue-collar industries and more.

CEO Access was built for leaders who have already created meaningful businesses, expertise and impact — and who are looking to translate that foundation into an even broader platform.

“These are incredibly accomplished people who have spent years building companies, solving difficult problems and becoming experts in their industries,” said Daymond John. “My role is to work alongside them, help more people understand who they are and what they stand for, and identify opportunities that can expand their influence and further the mission behind their business.”

Each CEO Access engagement is highly customized around the individual leader, their business and their goals. Depending on those objectives, John and The Shark Group may provide strategic guidance and support across personal and corporate brand positioning, media strategy, speaking opportunities, thought leadership and introductions to relevant relationships, networks, platforms, rooms and stages.

The goal is not simply greater visibility, but greater strategic influence — helping established leaders strengthen their positioning, communicate their expertise and create opportunities that support the continued growth and impact of the organizations they have built.

After seeing the impact of the work over the past three years, John is opening two additional CEO Access spots as the year ends. The expansion reflects both the results of the program, and the value John places on working alongside leaders at the top of their respective fields. Through CEO Access, John has built relationships with executives who bring deep expertise and distinct perspectives from industries far beyond his own — creating an environment where the exchange of knowledge and experience goes both ways.

As CEO Access expands, John and The Shark Group are seeking leaders who have already demonstrated their ability to build, lead and create meaningful impact, and whose ambitions and missions align with the community CEO Access is designed to foster.

Founders, executives and CEOs interested in learning more about CEO Access or being considered for one of the available spots can apply at www.ceoaccess.com.

About CEO Access

CEO Access is an exclusive division of The Shark Group where Daymond John and his team work directly with a hand-selected group of founders, executives and CEOs to elevate their personal and corporate brands, expand their influence and establish themselves as thought leaders within their industries. Each engagement is tailored to the leader’s individual goals and may include strategic guidance around brand positioning, media, speaking opportunities and access to relevant relationships, networks, platforms and stages. CEO Access is designed to help accomplished leaders turn what they have already built into greater opportunity, influence and impact.

About Daymond John and The Shark Group

Daymond John is an entrepreneur, investor, bestselling author and CEO of The Shark Group. Best known as the founder of global lifestyle brand FUBU and a longtime investor on ABC’s 5-Time Emmy Award winning Shark Tank, John has spent decades building brands, investing in entrepreneurs and helping business leaders communicate their value to broader audiences.

The Shark Group is a brand management and consulting firm focused on helping businesses, entrepreneurs and executives strengthen their positioning, expand their reach and create meaningful opportunities for growth.

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SOURCE The Shark Group