Daydream users can now explore the app’s extensive fashion catalog using Siri AI, a profoundly more capable and conversational assistant

NEW YORK, Sept. 30, 2026 /PRNewswire/ — Daydream, the AI-powered fashion discovery platform, launched conversational search and a shoppable camera roll that utilize the newest capabilities in iOS 27. Both are powered by the next generation of Apple Intelligence and accessible when using the entirely new Siri AI.

iPhone users can now shop Daydream using voice or text with Siri AI, interacting just as they would with a personal shopper, without opening the app first. Once you have the Daydream app installed, a request such as “Siri, search Daydream for a cool blazer for my board meeting on Monday,” passes directly to Daydream’s natural language shopping engine.

With Fashion ID, users can instantly shop any saved photo, whether it’s a street-style shot, an outfit from Instagram, or a screenshot from a friend. The app automatically surfaces shoppable matches and similar styles for each item. This streamlines the “shop the look” journey from inspiration to instant, relevant results across Daydream’s full catalog of 3 million products, tapping into the new image-context capabilities of Apple Foundation Models in iOS 27.

Both features require the Daydream app and an iPhone that supports Apple Intelligence, running iOS 27 with Siri AI enabled. Daydream is free to download and supports Visual Intelligence capabilities, allowing users to shop products directly from their photos and screenshots. iOS 27 makes this functionality easier to access in the Camera app, and is now also available on iPad. 

Since its launch, Daydream has grown to more than 1.5 million shoppers browsing 3 million products across 325 retailers and 10,000 brands. These updates extend Daydream’s AI-powered discovery into native experiences for iPhone users, making it easier for consumers to shop the moment inspiration strikes, whether they are saving an outfit they love or asking Siri AI for help finding something specific.

“Shopping today is still overwhelming for most people — too many tabs, too many apps, too much scrolling to find the one thing you actually want. The next generation of Apple Intelligence and a brand new Siri AI in iOS 27 give us a genuinely new way to solve that: search directly from a photo in your camera roll, or just ask Siri in plain language, and Daydream does the rest. If you complete your Daydream style passport, the results are even more personal and relevant. This is exactly what we mean when we talk about building a shopping agent for someone’s whole life — technology that fine-tunes the experience down to the moment she needs it, instead of asking her to do the work of finding it herself.”

— Julie Bornstein, Co-Founder and CEO, Daydream

ABOUT DAYDREAM

Daydream is the first AI-powered search and discovery platform built for fashion. Daydream offers a personalized, conversational experience powered by advanced AI and natural language understanding. Shoppers can engage naturally through text or images to find what they’re looking for from the largest branded fashion catalog, featuring over 10,000 brands across every style, category and price point. Led by e-commerce veteran, CEO and founder Julie Bornstein, Daydream raised $50 million in seed funding from top-tier investors, including Forerunner Ventures, Index Ventures, Google Ventures and True Ventures. The company is led by a team with experience at Google, Meta, Amazon, Microsoft, Pinterest, Nordstrom, Stitch Fix and Farfetch, and is committed to using technology to transform the future of online shopping.

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SOURCE Daydream